Vivo- History Of Vivo mobile, Marketing, IMEI number controversy in India, Vivo brand, Notes, NB Inspire

 Vivo- History Of  Vivo mobile, Marketing, IMEI number controversy in India, Vivo brand, Notes, NB Inspire

Vivo Communication Technology Co. Ltd., styled vivo in its logo, is a Chinese multinational technology company headquartered in Dongguan, Guangdong that designs and develops smartphones, smartphone accessories, software and online services. The company develops software for its phones, distributed through its V-Appstore, with iManager included in their proprietary, Android-based operating system, Funtouch OS in Global, Origin OS in Mainland China and India. Vivo is an independent company and develops its own products. It has 10,000 employees, with research and development centers in Shenzhen, Guangdong, and Nanjing, Jiangsu.

History

Vivo building in Nanjing, Jiangsu

In the first quarter of 2015, Vivo was ranked among the top 10 smartphone makers, achieving a global market share of 2.7%.

Since its founding in 2009, Vivo has expanded to over 100 countries around the world. International expansion began in 2014, when the company entered the Thailand market.[5] Vivo quickly followed up with launches in India, Indonesia, Malaysia, Myanmar, Philippines, Thailand, and Vietnam.

In 2017, Vivo entered the smartphone market in Russia, Sri Lanka, Taiwan, Hong Kong, Brunei, Macau, Cambodia, Laos, Bangladesh, and Nepal.[6][7][8][9] In June 2017, it entered the Pakistan smartphone market and the Vivo brand is currently experiencing rapid growth and popularity in the country.

In October 2020, Vivo announced that it would begin to sell its products also in Europe.

Marketing

In October 2015, Vivo became the title sponsor of the Indian Premier League (IPL) under a two-year deal starting in theIn July 2017, the deal was extended until 2022. However, in response to the 2020 border skirmishes between India and China, The Board of Control for Cricket in India (BCCI) was criticized in India for allowing a Chinese company to be the title sponsor of the league. Vivo and BCCI mutually agreed to suspend the deal for the 2020 season, with a clause to resume it next season.

In June 2017, Vivo reached a sponsorship deal with FIFA to become the official smartphone brand of the 2018 and 2022 FIFA World Cups. The company also signed a deal with UEFA as an official partner of the UEFA Euro 2020 and UEFA Euro 2024 and became a title sponsor of India's Pro Kabaddi.

Vivo has a sponsorship deal with the NBA in China, with Golden State Warriors player Stephen Curry. He endorses the brand in China and the Philippines.

On 17 December 2020, Vivo and Zeiss announced a long-term strategic partnership to jointly promote and develop breakthrough innovations in mobile imaging technology. The first “Vivo Zeiss co-engineered imaging system” will be featured in the Vivo X60 series. As part of the collaboration agreement, Vivo and Zeiss will establish the Vivo Zeiss Imaging Lab, a joint R&D program to innovate mobile imaging technology for Vivo's flagship smartphones.

In April 2021, three pallets of Vivo phones caught fire at Hong Kong International Airport, prompting a ban on air freight of Vivo phones through Hong Kong.

The company was originally formed as part of Telebras, the state-owned telecom monopoly at the time. In 1998, Telebras was demerged and privatized. Telefónica bought Telesp, the São Paulo division, and rebranded it to Telefónica. On 15 April 2012, all Telefónica services were rebranded again to Vivo, using the same strategy of unifying all its services in a unique brand, like Movistar (Hispanic America and Spain) and O2 (rest of Europe).

IMEI number controversy in India

In June 2020, the cybercrime unit of Meerut Police revealed that more than 13,500 Vivo smartphones used in India were running on the same IMEI number. The IMEI number is a 15-digit code meant to be unique to every mobile device, that may be used for tracking criminals or stolen mobile phones. By using the same IMEI number for multiple devices, Vivo could have hampered police tracking of criminals or stolen devices. In 2017, the Telecom Regulatory Authority of India issued a statement that all mobile devices would be required to have a unique IMEI number. Failure to do so would be seen as tampering and could result in a fine or up to 3 years of imprisonment.

The events led to the police filing a case against Vivo and its service centre. The lapse reportedly came to light when a police officer gave his mobile phone to the staff at the cybercrime unit for examination, as the phone was not working properly despite being repaired at a Vivo service center in Meerut. The cybercrime unit found that the IMEI number of the device was different from the one printed on the box, and then forwarded the IMEI number to an unidentified telecommunications company providing telecommunications services for the handset and asked for the relevant data. The company informed that as of 24 September 2019, the same IMEI number had been running on 13,557 mobile phones in different states of the country. The Meerut police reportedly handed a notice to Vivo India's nodal officer Harmanjit Singh under Section 91 of the CrPC, and also registered a case under Section 420 of the Indian Penal Code.

Vivo brand

Vivo building in Rio de Janeiro.

The Vivo brand was launched on 13 April 2003, as a mobile phone service provider. It's the largest provider in Brazil with over 76 million users.[1] It originated from the merger of several Brazilian mobile phone operations under a joint venture owned equally by Portugal Telecom (PT) and Spain's Telefónica. Until 2006, the group was composed of six holding companies which, as announced in November 2005, merged into a single holding company, "Vivo Participações". The operation was concluded on 22 February 2006. In July 2010, Telefónica bought PT's shares.

Today Vivo operates a UMTS, 3G networks, and bands 1, 7, 3, 28 4G LTE in most Brazilian cities. Initially, the network was based on analog AMPS (IS-95) and parts (resulting from the acquisition of other companies), using TDMA (IS-136). These were all converted to GSM beginning in 2006, when, after years of being the only CDMA network. For some years, GSM and CDMA networks coexisted. In the second half of the 2000s, the CDMA network was gradually converted to CDMA2000 in the major cities. The CDMA network was discontinued in November 2012.

In 2012, the fixed services in the state of São Paulo were rebranded from Telefónica to Vivo, unifying the brands for fixed and mobile services since then.

Notes

  Australia, Bangladesh, Cambodia, China, India, Indonesia, Nepal, Malaysia, Mexico, Myanmar, Pakistan, Philippines, Russia, Singapore, Sri Lanka, Taiwan, Thailand, Turkey, Ukraine, United Kingdom, United States, Vietnam, Ghana