E-commerce major Flipkart on Friday said that it witnessed the highest-ever number of concurrent users with 1.6 million users per second as it kicked off the ninth edition of its "Big Billion Days 2022" festive sales, driven by shoppers from tier 2 and smaller cities.
The number of Flipkart Plus customers using Early Access during the sale also saw healthy growth as compared to last year's event, according to the company. Categories like laptops, smartwatches and true wireless wearables the highest demand, while markup and fragrance category also saw high traction.
There has been a significant rise in customers purchasing groceries, said the company.
This year's event is special for many reasons, like the growing strength of our seller and partner ecosystem and the innovations the have enabled access to greater inclusivity for customers, said Manjari Singhal, Senior Director of Customers, Growth, and Events, Flipkart said.
Shopsy, the affordable e-commerce platform by Flipkart for bharat, a drew a majority of customers from tier 2 cities and beyond.
The number of Kiranas partnering with Flipkart for the festive sales deliveries grew from 27,000 in 2019 to 2 lakh in 2022.
The sales in the first festive week is likely to touch $5.9 billion this year.
Bengaluru-based Redseer has predicted $11.8 billion worth gross value (GMV) during the entire festive month.
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